In my last post I claimed that small publishers are the best equipped to embrace change in technology because they are more “nimble.” I still hold to that point of view but this post has given me more to think about.
I think Tom has a good point. Small presses don’t have the funds to do the kind of innovative and imaginative kinds of things that larger publishers do, but I also think that they are quicker to assimilate that technology into their company. The quicker they can assimilate a successful piece of technology, the sooner they can make it turn into revenue. Also, the large companies do have mounds of paperwork and red tape to wade through in order to make any sort of change to their public front. Small presses, while they might not be able to do it perfectly the first time. At least they can get it out there without having to take it to five different meetings and presenting it to the board of directors.
I also think that small publishers, once they get the technology from the larger publishers, will take more time personalizing it and making it valuable to their customers. This personal twist may never make it through the second meeting at the big house.
I am sure I could come up with many more arguments defending the small press’s “nimbleness,” but that is not really what I wanted to talk about today. This last week has been a challenge to say the least. I still haven’t fully grasped what the effects of last week are going to be. Ooligan has been a very stable, if deeply in the red, company since I joined the staff. It has really shown me what I want to do in life. Last week put Ooligan in jeopardy, as well my own experience. Graphic Arts Center Publishing Company has been the distributor for Ooligan Press for about a year and a half. It has been a difficult but mutually beneficial relationship. Very soon that relationship will end. Who is going to distribute Ooligan’s books? Ingram? Do we really want that behemoth company totally in charge of our books? True it has sort of been that way since GACPC is affiliated with Ingram, but GACPC was always very generous in how much time they spent discussing our press with Ingram’s representatives. Is there some other company who would be willing to take us on? Because of the University’s strict rules (you thought big publishers had a lot of red tape. That is nothing compared to a public university) it will be hard to find a distributor who is willing to jump through all of the necessary hoops and in time for all of the launches we have coming up.
Of course this has to coincide with one of the most exciting seasons Ooligan has had since I have been with the press. We are releasing two extremely promising books in April, but who knows if anyone will be able to buy them.
I am a little melodramatic, but Ooligan is coming up on rough times. Another piece of news handed to us by GACPC recently was that they are shutting down their warehouse, and we have to remove all of our books by April 1. Does anyone know how to drive a forklift?